In-Store VM Specialist
Department: Retail Operations
Direct Reporting Line: Retail Store Manager
Subsidiary/country: Attebury, Johannesburg, South Africa
PURPOSE & IMPACT ON ORGANIZATION:
Contribute to meeting or exceeding store sales and profit targets by:
Ensuring the efficient and effective implementation of the global visual merchandising direction in assigned store.
KEY RESPONSIBILITIES:
Communication:
Cascade information given by Market VM manager to SM and Store staff through Training and meetings.
Participate in team meetings and team huddle to understand needs, delivery of stock and Sales and retail KPI analysis in order to drive sales through VM
Give feedback to the RBO on Stores’ needs after discussing with SM.
Merchandising Display:
Ensure store complies with Global standards and guidelines to provide a pleasant shopping experience to all consumers
Ensure all windows are presented to a high standards including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication
In charge of creating clear Shop –In-Shop’s to emphasize category presentation
Ensure correct use and positioning of In-Store Communication Tools
Dress in-store mannequins and place props correctly
Apply and maintain Retail Standards
Daily audit using adidas VM compliance Checklist
Monthly submission on VM Compliance Tool including taking and uploading pictures into the system
Update weekly the Space Management Tool floor plan and fixture allocation based on product presentation movement. Weekly analysis of Space Management Results with SM and draft common action plan
Night shift: campaign change
(Lead in-store VM team by example, organize their work time and tasks)
In-store VM Training:
Train co-workers on:
Global Visual Merchandising standards and guidelines, including folding techniques, different hanger types, size order and size curve, steaming and merchandise presentation standards as well as the use of size cubes and size stickers
“Getting to know your stores” and wall configuration - Train the Trainer
Enhancing consumer journey
VM Reporting:
Keep up to date on competitor analysis as well as current and upcoming fashion trends across the store location area. Communicate information to Market VM Manager
Identify and communicate store needs fixtures/ ISC to Market VM Manager
Other duties as requested by SM/Market VM Manager
Equipment control:
Returns and correctly stores unused equipment including fixtures, mannequins, props & graphic frames
Manage fixtures with care to avoid damages
Is familiar with health and safety issues
Customer service and operations tasks (part time VM Champion):
Execute the Brand Customer Service standards to meet or exceed customers’ expectations
Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values
Use Seasonal Brand and product knowledge effectively during sales interactions
Communicate product features and benefits and unique selling points clearly to address customers’ needs and strengthen their connection to the Brand
Minimize loss in both, the stockroom and the sales floor
Perform all store operations in a safe, effective and efficient manner
Collaborate productively and respectfully with team members
Complete all applicable training programs and effectively apply the learning on the job
Seek coaching and learning opportunities to continually improve your performance
KEY RELATIONSHIPS:
Consumers
Peers / Supervisor
KNOWLEDGE, CAPABILITIES AND EXPERIENCE:
Interest in fashion & sports desirable
English-skills beneficial
Organized and detailed oriented
Is able to follow directives
Good numeracy, literacy, verbal and written communication skills
Self - motivated
Work as a team
Effective problem-solving abilities
A good eye for style, coordination and attention to detail
MINIMUM QUALIFICATIONS:
High school education
Fluent in local language – verbal and written
ARP level
1 year of visual merchandising experience is preferred