PURPOSE
Create and drive the vision and strategy of the Visual Excellence for the adidas brand in Canada at both retail and key wholesale locations.
KEY RESPONSIBILITIES
• Shape the consumer journey for stores in order to maximize sales across the fleet through optimal fixture and space layout.
• Support retail and wholesale visual training materials, directives, tools, processes and implementation of visual excellence principles.
• Lead and motivate the Store VM Champions.
• Coaching of Area Managers and Trainers to drive Visual Excellence for both Visual Merchandising and In-Store Communication tools.
• Identify training and development needs and develop guidelines and standards for training programs where needed for in-store VM teams and wholesale accounts.
• Assess and adapt global/US visual merchandising objectives for the Canadian marketplace [both retail and wholesale] based on local commercial needs.
• Support the NSO and GTM strategy on an ongoing basis by working with the NAM Retail Hub and design teams
• Direct external resources [agencies/freelancers] to ensure solutions are aligned to brand direction. Partner with the relevant teams to create clear and executable directions.
• Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies
KEY RELATIONSHIPS
• Market SLT: Head of Retail, Head of Sales, Head of Brand Comms
• Store VM teams
• DSMs
• SVP Brand Comms NAM
• Snr Director Trade & Retail Marketing in NAM
• NAM Retail Hub
• External Agencies
KNOWLEDGE SKILLS AND ABILITIES
• Proven understanding of retail needs with a focus on product presentation and merchandising
• Strong conceptual thinking and design critiquing skills.
• Ability to lead, manage and motivate internal and external project teams.
• Highly developed attention to detail.
• Excellent verbal and written communication skills
• Strong presentation, planning, and analytical skills
• Ability to thrive in a face paced, constantly changing environment.
• Understanding of the Mall channel and Originals consumer with in that channel.
• Possess excellent written, oral and visual communication skills.
• Moderate domestic travel required: approximately 15%
• Some hands-on retail floor experience preferred.
• Knowledge of Adobe Creative Suite as well as Microsoft Creative Suite
REQUISITE EDUCATION AND EXPERIENCE/MINIMUM QUALIFCATIONS
• Bachelor's degree (B.A.l, with an emphasis in Marketing/Business/Sales preferred, and
• Minimum of three (3] years retail marketing experience.
• Experience in project management and scheduling skills - ideally in developing POS elements.
• Equivalent combination of education and/or experience may be substituted for degree.
*We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Woodbridge, Ontario.
*Though our teammates hail from all corners of the world, our working language is English.
*Diversity and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace DIVERSE backgrounds, experiences, and perspectives and seek to create a workforce that REFLECTS our consumers and communities.
*adidas is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified candidates, including those with Disabilities, and will accommodate applicants’ needs, upon request, throughout all stages of the recruitment and selection process. If selected to participate in an interview, accommodations will be made available on request. Please inform the Recruiter of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.