Key Responsibilities:

Develop Store Layouts and Visual Displays: Create, implement, and update visual merchandising plans that align with seasonal trends, sales data, and inventory levels. Ensure displays are consistent with the brand's image and create an immersive, welcoming customer experience. Adjust store layouts and product placements to maximize space utilization and enhance product visibility. Analyze Sales Data to Inform Merchandising Strategy: Review sales performance data to make strategic decisions about product placement and floor layouts. Utilize consumer behavior insights to develop merchandising strategies that increase foot traffic and conversion rates. Monitor Competitor Merchandising Strategies: Stay up-to-date with visual merchandising trends within the retail apparel and fashion industry. Regularly assess the visual merchandising strategies of competing brands and provide reports on their effectiveness. Collaborate with Store Operations: Work closely with the Store Operations Department (SOD) to ensure smooth implementation of visual merchandising strategies across all retail locations. Partner with store management teams to align operational efficiency with visual merchandising goals. Develop Signage and Promotional Materials: Design and oversee the creation of in-store signage, product labels, and promotional displays that effectively communicate brand identity and product information. Ensure consistency in design across all store locations. Implement Training Programs: Develop and conduct training programs for store personnel and Visual Merchandisers to ensure they understand and maintain high visual standards. Provide continuous guidance to staff on effective product presentation and visual merchandising techniques. Merchandising Strategy Implementation: Execute and implement visual merchandising plans in line with product launches, promotions, and seasonal changes. Ensure compliance with brand standards and aesthetic guidelines across all stores. Humanize the Shopping Experience: Focus on creating a welcoming and emotionally engaging customer environment through thoughtful product placement, lighting, and décor. Adapt visual strategies to make the shopping experience more personalized and human-centered.