The Role:

 

The Vice President of Commercial, Retail Planning, & Events will be responsible for driving the growth of the Charlotte Tilbury Brand. This role involves leading a team, managing relationships, and overseeing commercial strategies and events.

 

Key Responsibilities: 

Drive profitable and sustainable growth to the business, managing over 2,400 points of distribution in the US and Canada.   Lead team of 18 National account, retail planning and event professionals.  Provide strong leadership and support their development through coaching and communication. Build accurate Retail and Net sales forecasts and the commercial strategy to deliver them. Identify risks and opportunities, offering solutions to address any gaps. Create and maintain strong, long-lasting relationships with key retail partners such as Sephora, Ulta, Nordstrom, and more Work in partnership with Marketing, Finance, Creative, Field, and Supply Chain to ensure a cohesive brand experience and excellent execution. Oversee the strategy for all wholesale events, enhancing customer experience through educational and entertaining events.

Trading Relationships

Establish and maintain Retailer relationships at all levels within the US and Canada teams, including Buying/Trading, Merchandising, and Marketing Conduct commercial negotiations on space and location, in-store visibility, and digital support with Buying and Merchandising teams

 

Driving Performance (Retail, Net and Profit)

Understand retail context, category, and individual store performance to identify retail opportunities and strategic needs. Build and deliver against a retail sales target, with the engagement and alignment of cross functional partners. Deliver plans to maintain and drive #1 ranking across the estate Retain agility to react to retail trends and maximise opportunities across channels Monitor, manage, and optimise net sales performance Ensure accurate forecasting for NPD and core lines, and proactive inventory and assortment management, with close collaboration with Marketing, Demand Planning and Supply Chain Identify opportunities to sell in additional revenue and mitigate return liabilities Build retail/net sales forecasts, meeting all financial deadlines and budget submissions, flagging risks and opportunities in a timely and quantified manner Manage each account P&L, balancing investment with top-line opportunity; monitor retailer profit contribution and achieve agreed profit

 

Cross-Functional Working

Build strong working relationships with Sell-thru team, utilising insight from the field and engaging the team in the execution of the trading plans Work closely with Marketing, Visual Merchandising, PR, and Store Design to create and deliver an annual plan for each retailer covering: activation of key launches and marketing moments, eventing, store/retailer animation, considering both customer acquisition and retention. Review implementation and performance or annual strategy vs expectations on a regular and appropriately frequent basis Responsible for reviewing product assortment & sales to maximize counter productivity in partnership with trade marketing Work with visual merchandising to ensure all updates are executed in a timely manner and communicated to merchant team for retailer approval For new and existing distribution, build a bespoke plan to launch and sustain #1 ranking Align trading plans with local and global teams to ensure a consistent and phased plan across all retailers within the region. Develop financial plans, manage inventory, and conduct business analysis with the goal of maximizing profit while managing healthy inventory turns. This role will be responsible to analyse and identify sales opportunities within all accounts, as well as monitor and mitigate risk to achieve retail and net sales plan.  

Reporting Relationships:

Reporting to SVP – Sales, Education and Pro Artistry