Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds,  and make a meaningful impact, we want to hear from you.

We are hiring for the position of  VP, EDS Marketing in our Boise, Idaho office.  The position is responsible for developing and leading marketing strategies, coordinating product, pricing, M&A, branding and communication strategies with comprehensive sales support.

What you’ll do

Provide overall strategy and direction for all marketing segments including content/communications, growth marketing and product marketing and drive the achievement of defined revenue goals.

Analyze competition, industry, and market trends with the ability to translate research findings into actionable tasks consistent with the marketing & product strategic plan.

Develop policies, programs, and objectives for all product and service marketing activities for EDS

Lead Market research, product planning and advertising functions to accomplish organization objectives

Define and execute the brand strategy including content and metrics to provide competitive advantage, differentiation, enhanced perception and reinforce the reputation as a global leader.

Define an integrated, multi-channel go-to-market strategy that drives both brand awareness and revenues. 

Execute customer acquisition and brand campaigns, with enhancement and refinement as appropriate based on observed channel performance and returns on marketing investment (ROMI).

What experience you need 

Minimum 10 years of senior marketing leadership experience leading a B2B marketing organization, preferably in SAAS business, information services, fraud, identity, fintech or financial services business.

Minimum 5 years of experience in the following areas: product marketing and development, public relations, brand, communications, demand generation, lead generation and advanced analytics

Minimum 5 years of past Management experience leading, coaching and guiding a team

Bachelor's Degree

What could set you apart

Experience within fraud and/or digital identity products.

Well-rounded in all aspects of marketing functions, particularly product marketing & development, public relations, brand, communications, demand generation, lead generation, customer retention, channels, advanced analytics, and data. 

Strong leadership skills with a passion for developing and mentoring a team, with proven experience building a high performing marketing organization.  

Being a dynamic leader, who can easily toggle between the macro and micro; one moment working on strategy and the next leading the execution of a complex product marketing rollout. 

Being a superb strategist and collaborator, the ideal candidate excels at delivering a world-class customer experience. 

Balanced with both effective strategic visioning skills and effective hands-on operational/execution skills. Ability to develop and execute growth strategies with ease.

Master’s Degree or MBA.

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible?  Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

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