**Become a part of our caring community and help us put health first** The VP, Retail Digital Strategy provides executive leadership to Humana. This Executive will play an essential role in expanding Humana’s customer base through innovative, data-driven digital channels and initiatives. The ideal candidate will not only have expertise in digital marketing but will be a business-builder, possess a strong commercial focus, and the ability to align digital acquisition strategies with Humana’s broader growth goals. Entering a new era with new leadership, Humana has ambitions to step change its digital capabilities to create better customer experiences, improving attraction and acquisition of the right members, leading to retention and P&L value. Humana is seeking a Vice President and Head of Digital Acquisition to chart the path and lead this transformation. With a strategic and results-oriented approach, this Executive will play an essential role in expanding Humana’s customer base through innovative, data-driven digital channels and initiatives. The ideal candidate will not only have expertise in digital marketing but will be a business-builder, possess a strong commercial focus, and the ability to align digital acquisition strategies with Humana’s broader growth goals. The Vice President will drive the transformation of Humana’s digital customer acquisition efforts by leveraging digital platforms, emerging technologies, and data insights to target and engage new customers across multiple markets. This is a leadership role requiring visionary, disruptive thinking, cross-functional collaboration, and a deep understanding of the healthcare industry’s evolving digital landscape. **Use your skills to make an impact** Humana is a $100 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health of the people served, Humana is committed to advancing the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive. Humana is committed to putting health first—for its teammates, its customers, and its company. Through its insurance services and CenterWell healthcare services, Humana makes it easier for the millions of people served to achieve their best health, delivering the care and service they need, when they need it.  The result is a better quality of life—not only for people with Medicare and Medicaid but also for families, military service personnel, and communities at large.  **Business Strategy** Humana’s strategy is centered on providing a consumer-focused, integrated care experience that makes it easy for people to achieve their best health through outstanding clinical capabilities and through an experience that is simple and personalized. A key component of this strategy is Humana’s Integrated Care Delivery model, which places customers at the center of everything it does, with a focus on helping them manage their health holistically. Humana recognizes that health and lifestyle are intrinsically connected. By addressing social determinants of health and by removing difficult friction points for customers and their healthcare providers and caregivers, it can help people change unhealthy behaviors. Humana is a leader in adopting value-based payment models that reimburse for health outcomes, as opposed to services performed, which can improve health, boost quality, and control costs. Finally, Humana is integrating systems and processes using the latest technology to create a simpler, better customer experience. The ultimate goal of this approach is to enable the best possible health and experience at an affordable cost. **Key Responsibilities** + Develop and implement a comprehensive digital acquisition strategy that aligns with Humana’s broader business objectives, focusing on expanding market share and customer engagement. + Identify growth opportunities in digital acquisition by assessing current gaps in customer acquisition and building a strategy to capture new customer segments. + Leverage data and analytics to provide insights into customer behavior and trends, optimizing acquisition tactics to drive measurable growth. + Stay ahead of industry trends, emerging platforms, and technologies that can enhance Humana’s digital acquisition efforts. + Partner with internal teams, including Product, IT, CX, and Marketing, to build a unified acquisition strategy that leverages the full spectrum of digital tools and capabilities. + Leverage relationships throughout the enterprise and influence up and down the organization around new digital strategy needed for commercial growth. + Measure progress, outcomes, and ROI for digital projects with comprehensive and clear KPIs. Fine tune approaches as needed to ensure that Humana is investing in the appropriate tools and resources. **Key Candidate Qualifications** + Digital Expert and Technical Acumen: A growth-focused digital expert with a proven track record in creating engaging digital experiences that seamlessly blend product, marketing and design. Technically astute and current on business/technology enablers; brings a deeply analytical and practical approach to best practices around digital acquisition. + Transformation and Growth Agent: Creates differentiation in the marketplace that leads to commercial outcomes and revenue growth for the business. Creates the “spirit of digital” throughout the organization. Changes basic habits and ways of working to be quick, agile teaming, learning, and innovation oriented. Understands changing customer needs and delivers frictionless experience for internal and external users. + Business and Functional Leadership: Proven track record of hands-on, cross-functional management experience to work closely with IT to deliver outstanding digital experiences. Serves as a trusted advisor to the ELT and is a “go-to” expert on digital and technology strategy. Strong business acumen and commercial mindset to assess and solve organizational challenges, such as the integration of new technology and platforms. + Stakeholder Management. Proven track record of operating with credibility, gravitas, and the ability to influence across nuanced situations with external stakeholders. Gain buy-in and energize others around Humana’s vision and the opportunity to drive better care through effective digital strategies and capabilities. + Bachelor's Degree: Master's Degree preferred **Behavioral Competencies** + Executive Presence and Team Leadership. A proven leader who inspires and influences cross-functional teams. Has an innate ability to teach and gain followership at all levels. Able to translate high level corporate objectives into actionable objectives for team members. Can challenge, prioritize and clarify company direction. + Embrace Innovation. Future-oriented, challenges conventions, and anticipates opportunities and trends. Inspires teams with visions and possibilities; embraces learning new skills and new ways of doing things. + Strong Communicator. Strong, compelling voice with stakeholders across and outside the company. Able to inspire, create followership and gain alignment; purpose driven mentality and approach. + Results Driver. Decisive and action oriented; executes the business strategy through disciplined prioritization, execution & operational excellence; sets clear targets and puts in place processes, systems and cadences to deliver performance and scale. + Business Builder and Strategist. A leader who has the intellectual capacity to shape a compelling vision, develop and execute an end-to-end, future-oriented digital acquisition strategy that can both create new and scale existing services and solutions leveraging Humana capabilities and assets. **HUMANA VALUES** Integral to the success of Humana’s strategy are the values it has established for the organization. These serve as a guide in how business is conducted both internally and externally. _Caring_ : Create an environment where people feel valued, respected, and are treated with kindness. _Curious_ : Work and learn together, creating the best solutions for the people served. _Committed:_ To fulfill its purpose, take bold action to impact the lives of people and transform the healthcare industry. **Scheduled Weekly Hours** 40 Application Deadline: 02-23-2025 **About us** Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. **Equal Opportunity Employer** It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.