Job Description :

Vice President Marketing, Pre-Mix  

About the role:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Smirnoff and Smirnoff ICE, Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and The Cocktail Collection, which pulls together many of our best trademarks in a convenient, ready-to-serve format.  

 
Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world! We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere. 

One of Diageo’s top priorities is winning in Pre-Mix—single serve ready-to-drink and multi-serve ready-to-serve. The core categories within this area are: 

Seltzers (ex: Lone River) 

FMB (flavored malt beverages – ex: Smirnoff Ice) 

RTD – Ready to drink – spirit brand and “mixer” in a can or bottle (ex: Smirnoff Vodka Soda and Loyal)  

RTS – Ready to Serve – a spirit cocktail that is ready to pour into a glass—like our Cocktail Collection flag shipped by brands like Ketel One and Bulleit  

In a world where people are looking for convenient and portable solutions – these categories are on trend. Pre-mix formats are a key growth driver across all spirits categories. On top of an existing successful Smirnoff FMB/Seltzer business, Diageo is not just here to play, but to WIN in Pre-Mix—both by growing existing items, through trademark innovation and NTW incubation innovation.  

We are looking for a high-energy leader and organized self-starter to lead our RTD and RTS Businesses and our nascent FMB brands, including Lone River, Sliced, The Cocktail Collection, Crown, Loyal, Casamigos RTD, the NTW incubator and all other current and future spirit based Pre-Mix products in the Diageo portfolio. This role spans classic trademarks to newer brands, so we are looking for someone with experience managing big and small brands.  

Strong connectivity with commercial is a MUST to succeed in this role, so relationships with the sales team is key. This role includes management and P&L responsibility for Diageo’s entire malt-based business, so experience with the complexities of managing a team is key. This role also must partner closely with the Vice President of Marketing, Beer & FMB to ensure we have a well-rounded view and approach on Pre-Mix. 

This role requires the ability to help shape the future Pre-Mix and translate that into actionable strategy – differentiated yet complementary role of brands in the Diageo Pre-Mix portfolio, supply planning to secure long–term supply capabilities, drive innovation & M&A agenda. The VP needs to have depth of expertise in both the marketing and commercial functional capabilities, as well as strong partnership with central teams to deliver fully integrated strategies and annual business plans. 

This leader needs to be able to manage complexity of many external agency partners and be able to inspire them to collaborate and partner together to create the most creatively impactful and cultural attuned marketing plans. This leader also needs to be intimately familiar with supply capabilities, 10 year forecasting, and S&OP process to secure consistent supply.   

Role Responsibilities:

Lead performance management, including annual AOP/P&L delivery, with our Commercial, Finance, and Supply multifunctional partners 

Ensure all brand building fundamentals are in place (positioning, creative platform ideas, visual brand worlds and culture strategy) to enable development and execution of 360 marketing and commercial growth drivers 

Develop best-in-class marketing and go-to-market plans for our portfolio of brands, either directly leading this work for brands that are Pre-Mix-led, such as Loyal, or collaborating with brand leaders who are launching RTD/RTS extensions 

Build new category capabilities that will help deliver the plan and make Diageo a preferred retail partner, including shopper and commerce tools 

Partner closely with commercial on sell-in, distribution and performance tracking. Fight for fair-share of mind with commercial teams.  

Collaborate closely with our Innovation team to win in strategic "hunting grounds" and ensure the portfolio increases margin over time 

Manage all levers of the P&L and partner with supply to deliver margin enhancing opportunities 

Pricing and promotional strategy, working closely with RGM   

Work with our M&A team to identify, recommend and integrate future brands into the portfolio 

Create a team culture that is entrepreneurial and envisions new possibilities for the category, but also operates with excellence, using data and analytics to advance our mission 

Be an integral team member enabling transformative growth through best-in-class brand building across all consumer touchpoints 

Experience / skills required:

12+ plus years of senior Marketing and Commercial leadership experience.  Bev Alc industry & FMCG experience preferred.   

P&L management experience preferred 

Track record of performance delivery and executional excellence.   

Proven experience translating insight into strategy into action.  Developed clear and focused brand strategies, and effective growth drivers.    

Experience developing powerfully creative content and commercially integrated programs.  Strength in leading inter-agency teams to deliver breakthrough ideas.   

Highly analytically rigorous.  Ability to translate data into insights that are actionable to drive business growth.   

Experience engaging with and getting buy in from distributor/customer partners. 

Track record of building and managing strong, diverse teams and a dedication to developing talent.    

Inspirational leadership style that garners follwership and belief.  Ability to influence partners across complex organizations.  Ability to cut through complexity to provide simplification and clarity to team 

Flexible Working Statement: 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.   

Diversity statement:  

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. 

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. 

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. 

Feel inspired? Then this may be the opportunity for you. 

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At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.