Vice President BU Running & Vertical Sports

Area:                                                                                                          Greater China

Department:                                                                                               adidas Product GCA

Director Reporting Line:                                                                            adidas SVP Product GCA

Indirect/Secondary Reporting Line:                                                            -

Location:                                                                                                    Shanghai

GSMS Grade:                                                                                             S3

Number of Personnel Managed:                                                                 -

Cost Center/Budget and/or Revenue Responsibility:                                 -

 

 

Purpose & Overall Relevance for the Organization:

 

Develop, drive and deliver the strategic business plan for the Running and Vertical Sports business throughout GCA.

 

He/she will achieve this mission by:

Creating & executing GTM plans for the BU Running and Vertical Sports. Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands 

 

Key Responsibilities:

 

Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global) Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP Responsible for BU category forecast within IBP, all channels. Deliver financial expectations set out in the SBP/IBP across all channels and countries. Define category CI and lead the communication with Global BU to deliver solution that address GCA needs. Define & implement category availability and pricing strategy across GCA country cluster & channels Deliver powerful, compelling, commercial, viable range/concept/key franchise selection for GCA to support the overall brand strategy, purpose & direction. Create and Own Seasonal Product plan and calendar, collaborate with Brand Marketing to align prioritization of category and key concepts MWB allocation. Drive & rationalize horizontal range optimization (within performance category portfolio) & vertical range excellence to win market share. Lead all creation needs, validate SMU requests for GCA and leverage CCH & CCS to fulfill GCA needs to support the SBP. Take responsibility for Sell-through and sustainable lifecycle management of the category across GCA, develop performance tracking dashboards and share update with Global BU Approval of country corrective deviation plans – if required Drive performance and development culture through #MYBEST Identify and develop high-potential talents, to fuel the team's succession plan Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team. Manage allocated category OPEX & T&E to fulfill business priorities.

 

KPI’s:

Market P&L for category (NS, inventory, Std Margin, Contribution) Sell Out all channels 3-5 year category plan : achievement of key initiatives Brand & key categories NPS Execution excellence in brand concepts/stories Market share

 

 

Key Relationships:

Global BU   GCA Brand adidas team: Brand Marketing, Product Planning & Operations, etc. GCA Transformation Office Demand Planning, SCM, Finance (marketing ROI) Sales (all channels) Creation Center Shanghai

 

 

Knowledge, Skills and Abilities:

Ability to develop and implement strategy. Proven leadership and management abilities especially in managing a diverse 15+ people team (incl. remote management) Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization. Broad Brand management experience, with a distinct track record of success and expert Merchandising knowledge Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus. Expert understanding of Asian markets’ consumers, accounts, economic environment, and commercial needs Act with agility without losing the strategic focus and ability to lead a team through ambiguity in fast-paced consumer goods market segment.  

 

Requisite Education and Experience / Minimum Qualifications:

20 years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred. University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred Previous experience in managing a global matrix organization required Sporting goods industry experience required Fluent in English Fluent in local language (if applicable) preferred Has lived and worked in different cultures or has substantial experience working in regional teams Willingness to travel upwards of 20% of time