We are hiring a Vice President and General Manager, North America Specialty Retail to join our Executive Leadership team!
 

DISCOVER

Are you a strategic leader ready to drive growth and transform our specialty retail business? As Vice President and General Manager of North America Specialty Retail, you will work closely with Executive Management to develop and implement comprehensive business strategies and lead P&L responsibilities to achieve corporate objectives across all Watkins’ specialty retail brands. This critical role will shape how we grow our specialty retail channel while improving profitability through strategic sales, marketing, and operational initiatives.
 

YOUR RIPPLE EFFECT

Are you a strategic visionary? You will collaborate with executive management to develop and implement multi-year strategic and financial plans for Hot Spring® Spas, Caldera Spas®, and all assigned specialty retail brands, ensuring business segment revenue and operating income targets are achieved.Can you lead sophisticated teams? You'll directly supervise sales, business development, brand and channel marketing teams while leading dotted-line relationships with marketing services, product management, customer experience and finance personnel. Your leadership will ensure effective collaboration across all functions.Can you drive brand excellence? You'll lead all aspects of all brand management activities, including implementing strategies that lead to brand awareness and brand loyalty. You'll lead brand/creative agency relationships and ensure a consistent corporate image across all product lines, promotional materials, and events.Are you a marketing strategist? You'll direct comprehensive marketing programs, lead all aspects of national and local marketing initiatives (online and offline), and develop marketing calendars aligned with national promotional campaigns. You'll work closely with retailers and marketing staff to ensure effective program utilization.Can you optimize business performance? You'll establish demand forecasts, product pricing, perform margin analysis, handle key account pricing programs, and identify cost-saving opportunities to improve business segment profitability.Are you a channel strategy authority? You'll run specialty retail channel partner relationships, develop consumer-direct (B2C) initiatives, and create programs to maintain and grow sales while achieving the required profitability.

WHAT YOU BRING

A bachelor's degree (BS/BA) in business management with an MBA is preferred. A minimum of 10 years of experience in a manufacturing environment, specifically in high-ticket durable goods.Experience in financial management (forecasting, expense budgets, pricing, margin analysis).Expertise in dealer-direct marketing, brand and product positioning, advertising, showroom merchandising, and eBusiness.Proven track record to manage and get along with all levels of the organization, including addressing executive teams.Showed strength in process management and interpersonal agility.

WHAT YOU’LL GET

At Watkins Wellness, we believe everyone should ‘Feel good. Live well.’ We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers, and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believe in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven). The employee must frequently lift and move up to 10 pounds and occasionally lift up to 25 pounds. The work environment is usually quiet, with reasonable accommodations available to enable individuals with disabilities to perform essential functions.

This role requires 30% travel.

Hiring Range: $172,800.00-275,000.00

Many factors affect actual compensation including but not limited to experience, education, skills, and geographic location

Company: Watkins Manufacturing

Shift 1 (United States of America)Full time

Watkins (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish