Description We are offering an exciting opportunity for a VP Marketing in the Consumer Products industry. Located in Mahwah, New Jersey, this role involves leading the elevation and execution of marketing initiatives across multiple channels, including retail, e-commerce, and social media. Responsibilities: • Develop and implement data-centered marketing strategies that align with the growth objectives of our brands. • Manage the brand's identity and product life cycle, utilizing market research to guide messaging and innovation. • Cultivate a creative, collaborative, and innovative environment within the marketing team. • Keep abreast of market trends and competitive landscapes to identify opportunities for growth. • Design and execute campaigns to engage customers and foster loyalty. • Take charge of digital efforts, leveraging social media, content marketing, and influencer partnerships. • Ensure consistent, high-quality brand messaging across all channels by overseeing marketing concepts. • Work alongside Sales to develop marketing initiatives that drive revenue and meet metrics. • Adapt marketing strategies to cater to diverse global markets for international expansion. • Oversee the brand's presence at trade shows and cultivate external partnerships. Requirements • Proficiency in Artificial Intelligence (AI) applications in the marketing sphere • Demonstrated experience with Cloud Technologies, particularly in data management and analysis • Expertise in Customer Relationship Management (CRM) software, including its implementation and optimization • Proficient in using Facebook Insights for customer engagement and campaign analysis • Familiarity with GMail or similar detail oriented email platforms and its various collaborative features • Proven track record in building and enhancing Brand Awareness in the consumer products industry • Comprehensive understanding of Budget Processes, particularly in the context of marketing campaigns • Strong experience in Campaign Planning, from initial concept to final execution • Skilled in Collateral Management, including the creation and distribution of marketing materials • Excellent Communication skills, both written and verbal, for internal team coordination and external stakeholder engagement Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .