Job Purpose:
The Centers for Independence (CFI) is seeking a highly experienced and strategic Vice President of Marketing and Communications to join our executive team. The ideal candidate will be a visionary leader and creative whirlwind with a proven track record of developing and executing comprehensive marketing and communication strategies that align with internal and external business and mission objectives. This individual will oversee all aspects of marketing, branding, and communications initiatives, playing a pivotal role in driving growth, enhancing brand visibility, and fostering positive relationships among the communities we serve.  The role is also key to underpinning the culture of the agency by stewarding  sincere and authentic internal communications.

Essential Job Functions:

Strategy Development: Develop and implement innovative and data-driven marketing and communication strategies that support CFI’s overall objectives. Brand Management: Lead efforts to build and maintain a strong and consistent brand identity across all internal and external channels and touchpoints, ensuring alignment with agency values and positioning. Team Leadership: Manage and mentor a diverse team of marketing and communication professionals in agency program areas; fostering a culture of collaboration, creativity, and excellence. Commitment to D&I: Partner with agency leaders to build a more diverse, inclusive and equitable workplace where everyone has the opportunity to reach their full potential. Campaign Management: Oversee the planning, execution, and optimization of integrated marketing campaigns across various channels, including the agency’s primary web site, intranet, social media platforms, print, and events. Market Research and Analysis: Conduct market research, analyze trends, and gather insights to inform strategic decision-making and identify opportunities for growth and or community partnerships. Public Relations: Develop and maintain relationships with key media outlets, industry influencers, and stakeholders to enhance brand visibility and manage the agency’s reputation. Content Development: Oversee the creation of high-quality, engaging content for various platforms, including the agency primary web site, intranet, social media platforms, and marketing collateral. Budget Management: Develop and manage the marketing and communications budget, ensuring optimal allocation of resources and alignment with strategic priorities. Performance Measurement: Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing and communication initiatives, providing regular reports and insights to the executive team. Collaboration: Collaborate cross-functionally with agency program areas to ensure brand alignment and maximize impact. Other duties as assigned by CSOO.