VP Marketing Director - Europe, Africa, Asia
Brown-Forman
**Meaningful Work From Day One**
This Marketing Director is the most senior marketing leader in the company’s Europe / Africa / Asia (EAA) Division. This position is a key member of the global Brands Marketing Team (GMLT) and the EAA Leadership Team (EAA LT) reporting to the Chief Marketing Officer and the EVP, Europe, Africa, Asia-Pacific.
**What You Can Expect**
+ This position leads the division's marketing function, working across geographic clusters to ensure consistent application of marketing principles, strategies and capabilities.
+ Responsible for international marketing talent stewardship defined by ensuring the company engages in continuous talent development. This requires leadership of the deployment of the marketing capabilities development program throughout the division.
+ Responsible for Portfolio and Brand strategy execution, in conjunction with global brand team leaders. This requires specific focus on the “Premium American Whiskey Strategy” and the “Premium+ BF Brands Strategy”.
+ Responsible for continuous assessment of brand business performance challenges and opportunities across the division, highlighting drivers of performance from a market and consumer level to EAA LT and GMLT . This accountability will be significantly informed by the global S&I process output and enable specific focus on the highest priority strategic opportunities.
+ Responsible for resource allocation guidance within the division against specific BMU and market based opportunities.
+ In collaboration with the GMLT, has responsibility for key global marketing process oversight and evolution. Examples include the S&I process, portfolio and brand strategy development process, annual planning process, product innovation process and creative development process.
+ Leadership of the quality of our international market agency roster - creative, digital, media, PR etc.
**What You Bring to the Table**
+ 15+ years senior marketing leadership experience (brands & people at an enterprise leadership level)
**Who We Are**
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
**What We Offer**
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Marketing
Function: Marketing
City:
Amsterdam
State:
Country: NLD
Req ID: JR-00008349
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