Purpose & Overall Relevance for the Organization: 

Develop and lead the implementation of adidas China marketplace management strategies, lead and drive retail expansion, fleet optimization and trade zone transformation to ultimately develop and retain a strong brand-led distribution network in China and foster the business growth of offline channels. 

 

Key Responsibilities:  

General Planning and Management 

Develop adidas long-term, mid-term marketplace management strategics to develop and retain a strong distribution network 

Define POS development plans and key trade zone marketplace strategies with own retail and franchise business leaders to enable strong and sustainable business development in offline channels 

Drive the implementation of yearly retail expansion plans and monitor the opening, remodeling processes of key projects 

Oversee landlord portfolio, define long-term landlord cooperation strategies and maintain strategic partnership with key landlords 

Gain insights of marketplace trends, define opportunities and risks and integrate into strategics and plans 

 

Retail Expansion   

Build and maintain strong landlord partnership in regions to ensure a high-quality, brand-building distribution network for both own retail and franchise 

Proactively search and negotiate the right location for new POS and improve the location and space of existing POS 

Manage and implement the yearly and quarterly retail expansion plan  

Gain competitor intelligence and interpret into marketplace strategic planning 

 

Landlord Partnership 

Strengthen strategic landlord relationship and collaborate closely with landlords to win the competition in the marketplace 

Enhance the cooperation efficiency with key landlord from individual project mode to national holistic mode 

Develop the cooperation strategies with different landlords and maintain the landlord portfolio 

Store Allocation & Asset Management 

Define the policies and procedures of own retail, franchise POS opening, ensure the communication is timely and effectively 

Co-manage the POS allocation with franchise management to support marketplace development with customers 

Develop POS planning, track and forecast store opening progress  

Lead the overall management of own retail and franchise opening support, including capex management, asset management, BPM approval  

 

Store Development Project Management 

Drive the end-to-end project management for new store opening and remodeling 

Manage the store construction of adidas own retail stores and franchise key stores to ensure the high-quality of store image and brand equity is delivered to consumers 

Develop and implement store maintenance to ensure store operations safety  

 

KPI: 

Net sales achievement and operating profit achievement of Offline Channels 

Sell-out growth of Offline Channels 

Delivery results of store network and remodelling 

Capex efficiency enhancement 

store expansion achievement 

key category business achievement  

 

Key Relationships:  

Internal: Senior Leadership Team, Franchise Account Sales team, Retail Operations team, Consumer Experience, Finance, Non-trade Procurement, Legal  

External: Landlord, franchise customers 

 

Requirements: 

Knowledge, Skills and Abilities:  

Strong business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis 

Strong leadership & management skills 

Strong strategic planning and implementation 

Strong industry knowledge 

Strong relationship and knowledge about local landlords 

Remarkable negotiation skills and great influencing skills 

Strong communication and interpersonal skills with all counterparts 

 

Requisite Education and Experience / Minimum Qualifications:  

15+ years of general business management experience 

Bachelor in related field required, MBA preferred 

Rich experience with a global consumer goods brand and/or modern retailer 

Fluent written and spoken English and Mandarin