We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.
Primary Function
The VP - Brand Strategy is responsible for developing and implementing comprehensive brand strategies that enhance the company’s market position and drive growth. This role will ensure that all brand initiatives align with the company’s vision and objectives, maintaining a consistent brand voice across all platforms and communications.
Principal Duties:Brand Development: Lead the creation and evolution of the Newrez brand, ensuring alignment with the company's mission, vision, and values.Strategic Planning: Develop long-term brand strategies that drive business growth and enhance market presence.Market Analysis: Conduct market research and analysis to identify trends, insights, and opportunities for brand growth.Cross-Functional Collaboration: Work closely with marketing, sales, product development, and other departments to ensure cohesive brand messaging and positioning.Brand Messaging: Oversee the development of brand messaging and ensure consistency across all communication channels.Campaign Oversight: Lead the planning and execution of brand campaigns, ensuring they resonate with target audiences and achieve desired outcomes.Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of brand strategies.Innovation: Stay updated on industry trends and incorporate innovative approaches to keep the brand fresh and relevant.Leadership and Development: Mentor and develop the brand strategy team, fostering a culture of strategic thinking and creativity.Perform personnel managerial duties such as goal setting and tracking, performance monitoring and coaching, ensuring associate engagement, and other typical managerial duties.Performs related duties as assigned by management.Education and Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field.15+ years’ experience in brand strategy, with a proven track record of developing and executing successful brand initiatives. Experience in mortgage industry highly preferred.5+ years’ supervisory experience.Knowledge, Skills, and AbilitiesStrategic Vision: Strong strategic thinking, organizational, and planning abilities.Market Insight: In-depth understanding of market dynamics and consumer behavior.Communication: Excellent communication and presentation skills.Leadership: Proven leadership experience with the ability to inspire and develop a high-performing team.Analytical Skills: Strong analytical skills with the ability to interpret data and make informed decisions.Ability to collaborate with team members to achieve results.While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.
By applying to this position candidate acknowledges that this is not a remote role and is required to be on-site.
#LI-EM2
All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.
Company Perks:
• 15 Paid Time Off (PTO) days and 18 after 1st anniversary!
• 9 Paid Holidays
• Casual Workplace
• Employee Engagement Activities
Company Benefits:
• Medical (including Health Savings Account & Flexible Savings Account)
• Dental - RX – Vision – Life, Disability Insurance – 401(k) Plan with company match! – Employee Assistance Plan
• Performance-based Incentives
• Pet Insurance
• Advancement Opportunities
Newrez NOW:
• Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more
• 1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice
• Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee
• Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
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