Beijing, CHN
1 day ago
Vx - Marketing Director (Flu) - Beijing
**KEY ACCOUNTABILITIES:** + Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Vaccines as a leading player of the industry ; + Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation; + Formulate and enforce annual marketing plans; provide brand portfolio strategy across all channels; + Formulate marketing strategies for private and public market; + Cross functional engagement to ensure critical elements built in brand strategy, including PAMA (Access and Pricing strategy), Medical, Sales, Franchise (bridge short term to long term strategy); + Collect and analyze market data, avail adequate market research results to identify the needs of different customers and transform such needs into market strategies and action plans; + Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels. + Manage responsible products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans + Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standard + Provide full-range support for product marketing activities in the following ways to deliver expected results: Effective management in all stages of responsible product life cycles; + Formulate marketing strategies for private and public market; + Develop new channels and marketing plans for business development and evolution of operating models; + Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management; able to anticipate opportunities and risks to translate industry insight to what is the implication to Sanofi business; + Monitor competitor products closely and adjust market strategies for related products in a timely manner;to impact on revenues, recognize and improve competitive opportunities, and Lead and coordinate all pre-launch and launch efforts across China and GBU stakeholders **JOB-HOLDER ENTRY REQUIREMENTS:** **Education** + Bachelor’s degree (or above) in marketing Medicine or related field or related fields of expertise, preferably with the degree of MBA **Experience & knowledge:** + At least eight years of work experience in brand management + Familiar with existing laws, regulations and policies on pharmaceutical products and bio products + A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others + Transversal Leadership - In Depth Knowledge + Strategic Planning - In Depth Knowledge **Core competencies:** + Independent working as a brand owner responsible for brand P&L and strategy development + Able to travel frequently based on business request in the requirement. + Able to understand the product objectives and plans + Have a solid working knowledge of market research, product sales and sales promotion activities + Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans + Cross-functional and global-local working ability-Wide arrange knowledge from product later stage development, registration, clinical, market assess, policy shaping and marketing strategy knowledge + Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal eloquently with opinion leaders, the sales force and Management Team; + Excellent transversal leadership capabilities + Good knowledge of computer software + Fluent in both English and Mandarin **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
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