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Website Content Specialist EMEIA

February 2025

 

About Us

Process Flow Technology (PFT) is part of IR Industrial technology & Service (ITS) segment which offer bord range of blowers & vacuum pumps and systems for all the segments. The major brands under this division are NASH, GARO, Elmo Rietschle, Roots, Hibon, Lamson Hoffman, Robuschi, Witting, MD Kinney, Pedro Gil, Everest etc.

 

Job Summary

A vacancy has arisen for a Website Content Specialist within the Process Flow Technologies (PFT) business segment within the Demand Generation team, reporting to the PFT Digital Experience Manager for EMEIA.

The ideal candidate will have knowledge of digital marketing and will assist in driving lead generation for the various PFT brands as well as providing support for regional marketing initiatives. The new role will be responsible for aiding and planning a wide variety of digital marketing activities and will involve cooperation with global contacts. This will include multi-channel marketing campaigns, eCommerce support, product launches and digital channels including websites and social media. The candidate will need to work closely with regional sales teams and Product Management to ensure ROI of all marketing activities and deliver to the needs of the business.

 

Responsibilities:

Website – coordinate with the central web development team and our own product management and sales teams.  Execute website development roadmaps and enhancement projects as outline by the Digital Experience Manager, to improve the UX of all websites within the Vacuum and Low Pressure BL to deliver:

Growing web users and lead generation including ecommerce channels A continually improving user journey experience Improved organic search results Up to date technical product information Creation of new pages and improving existing website content Translation and standardization of content across core languages *Regionalization of content where applicable Supporting the improvement of web function such as Chat Bots and eCommerce Knowledge of Jira and CMS Platforms and Managing Jira Tickets for All PFT EMEIA Brands on Contentstack​ (CMS) Troubleshooting Content Issues, Monitoring the Performance of the Live Websites – Site Health Score​ Managing Stacks in Contentstack: Entries, Assets, Gated Content, Redirects, Header/ Footer Regionalization etc. Optimizing Content & Landing Pages, Perform Keyword Research & Expansion of Keyword Opportunities​ Support PFT EMEIA Team in any issues related to Contentstack ​

 

 

Competencies and Personal Characteristics:

Well organised and self-motivated with excellent communication and interpersonal skills Result and performance-oriented attitude Highly organized with the ability to multi-task in a fast-paced environment Strong attention to detail Knowledge and interest in B2B demand generation Willing to learn and develop, looking for a start in marketing career with an MNC

Qualifications:

Bachelor’s degree in marketing, Communications, or a related field. Experience with various content management systems; particularly Contentstack Experience in digital marketing, with a focus on web editing, campaign management, content creation and performance analysis Strong understanding of SEO principles and best practices Proficiency in digital marketing tools and platforms, including GA4, Google Ads and LinkedIn Ads Excellent analytical skills and the ability to interpret data to drive informed marketing decisions Experience in a B2B environment Basic design software skills; Adobe, InDesign

 

Business Unit: Process Flow Technologies

Department: Demand Generation

Date: February 2024

Location: (Located near IR Delhi Offices)

Reporting to: Digital Experience Manager

 

What we Offer

We are all owners of the company! Stock options (Employee Ownership Program) that align your interests with the company's success.    Yearly performance-based bonus, rewarding your hard work and dedication.    Leave Encashments   Maternity/Paternity Leaves  Employee Health covered under Medical, Group Term Life & Accident Insurance  Employee Assistance Program   Employee development with LinkedIn Learning   Employee recognition via Awardco   Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork

 

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.