Nashville, TN, US
17 hours ago
Web Experience Manager, WFS NA MKTG
Transform Global Web Experiences at Amazon, Shape the Digital Future of Workforce Staffing.

The WFS Marketing team seeks an inspired Web Experience Manager to lead strategy and content management for our global web properties targeting hourly employee audiences. This exciting role offers the opportunity to drive innovation and impact millions of job seekers worldwide. You'll focus on maximizing lead generation and conversions through owned web channel engagement while managing all front-end aspects of our websites, including optimization, testing, and localization.
This position requires expertise in developing comprehensive web strategies and managing content across multiple markets. The Web Experience Manager will collaborate with design, UX, and programming teams to enhance customer experience while partnering with product marketing, content, and project teams to execute the technical roadmap.

The successful candidate must have hands-on experience with content management systems (CMS), strong knowledge of information architecture, merchandising, and multi-site integrations. They should demonstrate expertise in modern web design tools, localization processes, and current digital trends. Experience building and deploying websites for global, enterprise-level initiatives is essential. Strong analytical and communication skills are required to assess performance against benchmarks and provide clear optimization recommendations. A deep understanding of UX and SEO best practices, combined with proven project management abilities, will be crucial for success in this role.

We seek someone who takes pride in delivering innovative, functional customer experiences while driving measurable business results through strategic web initiatives. This role offers the opportunity to shape the digital presence of a global enterprise while leading initiatives that directly impact user engagement and conversion metrics.

Key job responsibilities
- Define and execute global web strategy, including website architecture, layout, and content flow to drive business impact
- Lead website performance analytics, including KPIs, testing plans, and optimization recommendations across all countries
- Own localization process for website and content, while partnering with global marketing managers to ensure regional effectiveness
- Serve as technical subject matter expert for content strategy, analytics, SEO, web production and system integrations
- Drive cross-functional collaboration with PXT teams, marketing, and business leadership to deliver strategic web initiatives

About the team
Our marketing team owns the global journey orchestration strategy for Amazon's Hourly job seeker acquisition process. Our areas of expertise include research, SEO, analytics, lifecycle, content strategy and journey design and optimization. We work cross-functionally with creative, performance marketing, product, and tech teams to support driving key business goals for Amazon.
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