General Information Req # WD00076296 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Thursday, December 19, 2024 Working time: Full-time Additional Locations:  * United States of America - North Carolina - Morrisville Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

The Role

This is an opportunity to be a part of a growing business group, Solutions & Services Group (SSG) at Lenovo, which will be responsible for transforming Lenovo’s business and shaping the future of the company. We are looking for a highly motivated, results-driven and data-driven global digital marketing manager with a proven track record of driving global digital marketing from strategy to activation, including web, search, social marketing, digital content planning, email marketing, analytics, and marketing automation. This role is designed to be a part of Lenovo’s evolution into a world-leading technology solutions & services company.

The location of this role can be flexible, but preferred to be in Raleigh/Durham, NC.

This role will be responsible to establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. They will be at the forefront of new company-wide initiatives to transform Lenovo as a solutions and services leader in the digital space. It is a fast moving, challenging but very rewarding working environment.

Responsibilities Overview:

Lead Lenovo solutions and services’ website marketing strategy, planning, activation, and execution globallyDrive SSG’s Website experience across our global website channels including Lenovo.com, Lenovo Tech Today, and more.Support the product development roadmap, with the creation of new pages and web content.Develop a masthead navigation strategy that reflects the services and solutions hierarchy of the company, allowing customers to easily browse through our portfolio and find the information they are looking for.Cooperate with other teams in order to include a solid presence of our services and solutions on hardware pages, and also in other pages that belong to different business groups.Represent the SSG group in the digital strategy committees of the different digital environments of Lenovo.Website optimization and search engine optimization for Lenovo’s solutions and services business overallDrive social media marketing strategy, content, and executionSocial media content creation for solutions and services, maintain content and creativity calendar.Drive social media strategy for events, campaigns, customer references, etc.Influence on customer journey and how to engage with audiences by platformWork across internal teams (globally and Geo-specifically) and across social accounts Drive email marketing for the business including email campaigns, design (A/B testing), marketing automation (Marketo), Dynamic emails, etc.Work with web and Lenovo.com teams on SSG-related email campaigns and inform them about new products and eventsWork closely with events and campaign team on email marketing activations Lead analytics, insights and researchWebsite analytics, social media insights, email analytics, etc.Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.Establish best practices around the use of data and analytics to inform marketing effectiveness and reform our marketing strategy overallWork with product and offering teams closely to better support prioritization in our digital marketing activations Maintain consistent brand messaging and experience throughout all platformsWork with cross-functional global teams to build a solutions-centric global campaign architecture for Lenovo Group overall and SSG in the digital space.Work closely with marketing and business leaders in SSG to translate business goals and objectives into meaningful digital campaigns and programs that deliver engagement, leads, funnel and revenue.Project manage campaigns with the help of external agency partners, and work across functions and business groups.Be able to dive into strategy, market research and customer insights.Be accountable for setting and managing to ambitious KPIs and sharing learnings across cross-functional partners including our Sales and Product teamsSupport and provide inputs into sales and business development teams

Characteristics - The successful candidate must:

Be an EXPERT digital marketing leader: Demonstrate superb web, social, email and analytics skills.Be a TEAM player: Work seamlessly with global marketing and SSG product/leadership stakeholders to create highly engaging, strategically focused messaging and campaignsBe ORGANIZED: Have strong project management skills in multitasking able to juggle multiple priorities and take end-to-end ownership of projectsBe STRATEGIC: Be able to make strategic, prudent decisions (at times without full information)Be INFLUENTIAL: Be able to course-correct and influence stakeholders in a fast-paced environment against fast-breaking developments and timelinesBe HARDWORKING: Be a strategic thinker as well as a practical doer, comfortable getting things done despite limited resourcesBe CURIOUS: Constantly challenge the status quo be entrepreneurial in pursuing new communications ideas and better ways of storytelling - with a sharp eye for great creative and detailBE CONFIDENT: Articulate, confident, and tactful in interacting with senior leadership, internal and external stakeholders, customers, and partners.Be FLEXIBLE: Role will require extensive international travel (post-COVID)Be GLOBAL: Be respectful and effective in communicating across cultures, and flexible in accommodating teams across different time zonesBe ACCOUNTABLE: Develop, measure and report on metrics that inform strategy and track performance.

Position Requirements

Bachelor’s degree in marketing, digital, advertising, business or relevant field.5-7 years of relevant marketing experience.Experience using marketing automation, digital tools, project management tools.Data analytics and insights capabilities.Deep knowledge of web design principles.Experience leading engagements with marketing agency partners.Proficient in photo and video editing software such as Adobe.Experience working on content creation.



Preferred Qualifications:Strong communications skills, both written and verbal in English language.Great creativity, communication & presentation skills.Strong organization and proven project management skills with the ability to think strategically but work tactically in a dynamic environment and successfully operate on a wide range of topics and projects at one time.Strategic thinker and creative problem solver with data-driven analytical aptitude.Highly organized, strong attention to detail, and outstanding time management skills.Proficient with MS Word, Excel, PowerPoint, Digital Marketing Tools, & More.

The base salary range budgeted for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $130k - $150k.  Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found here: https://www.lenovobenefits.com/enrolling-in-benefits/why-join-lenovo/

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 1/31/24.  This applies to internal and external candidates.

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations:  * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville