The Web Marketing Specialist will build, maintain, and enhance Tungsten Automation’s corporate marketing site. You’ll partner with marketers and developers to amplify Tungsten’s recent rebrand, drive digital experience, drive high-quality leads, convert prospects into clients, and accelerate online event registrations. The team plans and owns production work related to site integrations into a cohesive TungstenAutomation.com.

 Key Responsibilities

Web Design Define, design and build custom landing pages based on internal client requirements Aid in building out the web design system to ensure brand consistency Validating designs with testing: user testing, heatmaps, A/B testing, etc. SEO & GEO Monitor and provide recommendations for SEO and GEO enhancements on the website; develop SEO Content templates for Marketers Analyze and report on SEO/GEO performance and ROI Provide development recommendations for technical SEO Web Development Propose both visual and technical enhancements to the CMS then review and revise page builds as new components are created Assist validating Sitecore enhancements prior to deployment Web Strategy Collaborate with stakeholders in strategy conversations, research best practices, and assist with competitive landscape audits Web Content Authoring Launch new pages by translating content into the corresponding templates Rework existing pages into the new design system

 While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.