The Growth Marketing team is Square’s key growth engine and a sole driver of our holistic public web experience. We are looking for a strategic and experienced Web Strategy Lead to join our team. As the lead web strategist on the team, you will be creative, data- driven, and balance prioritization of near-term growth, while building the web strategy practice with a long-term view.

You will work with peers to create and optimize compelling, effective, and innovative digital experiences that result in impactful experiences for our sellers and growth of the business. This includes being a key leader in designing and optimizing our Square public web experience across all points of the seller journey. It also includes leading the web strategy discipline as it comes to life across other partners such as Product Marketing, Marketing Analytics, Product Management, and Design.

Across projects, you will ensure product, marketing, and business goals are met through our web properties — managing and driving success metrics for the most impactful areas of Squareup.com. You'll do this through a data-driven process; quantitative and qualitative. You will use data analytics, personalization strategies, analytic tools, and automation to help increase demand and strengthen the position of our brand.

You will work with Product Management, Product Marketing, International Marketing, Communications, Brand, Demand Generation, Marketing Analytics, and Creative to build and improve web experiences.

You Will

Lead web strategy for Square in partnership with Growth Product and Marketing  to define goals, objectives and KPIs across all of Square’s web surface areas. In partnership with the Product Lead, you will be responsible for hitting key KPIs for Public Web across the entire business; and developing a vision and strategy for the channel that achieves the best seller experience both through short term optimizations and long term growth. 

Lead and own the web strategy and optimization of our entire global website and all pages, in tandem with the Product Lead and Organic Discovery team. This includes ownership and management of overall site architecture, strategy, information architecture, holistic performance, and page goals. 

Shepherd best practices based on web tests and overall web strategy best practices across the entire Square org.

Partner with SEO on overall site performance, goals, and opportunities to optimize around organic search; including overall site architecture and page content. 

Collaborate with Product to drive the Public Web team product roadmap

Partner with Analytics and Experimentation on web measurement tool strategy, implementation, and usage across the Public Web team to inform broader web strategy and optimizations.

Employ a seller-first perspective across all of your strategic work through research and insights. This includes regular user testing, and voice of the customer research to inform design solutions and iterative optimization across the broader team. 

Leverage analytics to manage performance and identify traffic patterns to improve conversion across the entire site, in alignment with overall marketing strategy and ongoing campaigns. Understand how to diagnose data trends, including including assessment of how/why we are hitting or missing projection and guiding actions to address performance. 

Develop requirements necessary to deliver the solution and work with technical resources on scope necessary to provide solutions (MVP, trade-offs, balance short- and long-term). 

Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience.

Collaborate with direct report and partner teams to ensure that web initiatives are developed and implemented with an eye towards business performance and conversion, while remaining true to Square’s brand promise.