Digital Content Producer -- Bakersfield

KGET/Telemundo Bakersfield has an opening for a digital content producer.

This is a full-time, permanent, entry-level job in Bakersfield, 90 minutes north of Los Angeles.

This is a job for a journalist who loves using the written word to tell a good story and make the world a better place. 

This is a job for someone who understands the future of news. This journalist must be able to write newspaper-style stories under deadline; He or she must be able to shoot video good enough to go on television and operate a camera for live-streaming content. He or she must be understand various CMS platforms and have an intuitive insight into social media in all its forms.   

This expert in new media first must be expert in the fundamentals of traditional media: Honesty and accuracy. This means he or she has an intrinsic distain for any conflict of interest, no matter how slight, or even the appearance of conflict. He or she must be devoted to fairness. Accuracy must be gospel.

Experience is a significant advantage but not as important as an eagerness to learn. An agile writer with insatiable curiosity would be the perfect candidate.

Spanish is a huge plus.

This content producer must be completely versed in current events and follow national, state and, especially, local news. It is a job requirement that he or she reads local and regional newspapers and watches our news broadcasts.

If you think this describes you, apply here and email resume and letter to Michael Trihey, news director -- michaeltrihey@kget.com  Please put “Digital content producer” in the subject line.

Equal Opportunity Employer/Minorities/Females/Disabled/Veterans. Background screen required.

Position Responsibilities:

Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local trafficFlexibility to perform dutiesExcellent at writing headlines that grow audience and engagementPrioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision makingUnderstand different ways to tell a story, particularly producing short videos and choosing great photos.Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.Promote and distribute news content on social media.Pay rate: $17.50/hour

Skill/ Experience Requirements

Experience in digital content and journalismClever headline writer that gets readers to clickStrong multi-tasking abilitiesOrganized, technical problem solver and quick decision makerCapable of researching, interviewing and writing original news articlesKnowledge of SEO best practices and AP StyleEnjoys working in teams and has excellent interpersonal skillsEase with/ability to learn new technology independently and quicklyStrong communicatorSome schedule flexibility (nights, weekends)Regularly meets measurements of successStrong understanding of Google Analytics; Chartbeat experience a plusProficiency in MS Office; HTML, CSS and Photoshop experience a plus

Education Requirements:

Bachelor’s Degree

Typical day

Website audience producer will attend local editorial meetings as needed/assigned.  Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website.  Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement.  Producer will need to improve headlines and thumbnail images.  Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.

Measurements of success

Works well with local and regional newsroomsDoesn’t miss big storiesMakes decisions based on dataUnderstands key performance indexes and regularly works towards those goalsResponds well to feedback and offers insights on how audience is responding to content and headlines