Wholesale Activation Specialist | Sweden

 

Join adidas Europe and shape the future of the sporting goods industry! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

 

Nordic HQ | Stockholm, Solna

 

Our Nordic Headquarters in our brand-new office in Solna, where we have nearly 100 colleagues working across Sales, Marketing, and support functions. The Nordics is part of our North Europe Cluster, bringing together the Nordics, UK, and Benelux as one team. We’re a workforce united through a common passion for Sport and Fashion, as well as working in an environment where everyone feels comfortable to be their true authentic self.

 

As a Wholesale Activation Specialist, you will be part of a team of 12 colleagues working with Omnichannel Activation and approximately an additional 20 people working in the bigger Marketing Department. You will be own the activation responsibility of selected strategic Lifestyle Accounts across the Nordic Market. You will report to your Line Manager also based in our Nordic HQ in Solna, Sweden, who is strategic responsible for the Lifestyle Account Portfolio.

 

You’ll have the exciting opportunity to travel across the Nordics once a month for 1-2 days and to Europe twice a year for 3-4 days to participate in seasonal assortment handovers. Additionally, you may occasionally work flexible hours to support inspiring events.

 

What you’ll do:

 

As a Wholesale Activation Specialist at adidas, you will play a key role in driving brand growth and strengthening partnerships with accounts through the development and execution of impactful marketing activations. Aligning with Nordic and European strategies, you will implement tailored account marketing plans that enhance the adidas brand image and drive profitable market share growth. In this role, you will oversee activation calendars, ensuring they are updated and effectively communicated to internal and external stakeholders.

 

Collaborating closely with agencies and cross-functional teams, you will deliver high-quality activations that maximize visibility both online and in-store. By analysing marketing and commercial data, you’ll identify opportunities to optimize campaigns and continuously improve performance.

 

Additionally, you will support account sell-in processes by presenting seasonal brand strategies and priorities, aligning with account objectives to ensure mutual success. With a focus on delivering exceptional results within budget, all initiatives will reflect adidas’ global brand values and commitment to excellence. This position requires a strategic mindset, creativity, and the ability to foster strong partnerships that drive both brand and commercial success.
 

Skills you’ll need:

 

University Degree or equivalent, ideally with marketing and sales focus +1 year professional experience in the marketing area or sales area. Fluent in English Fully Competent with IT packages (Excel and PowerPoint to an advanced level) Collaboration: Proven ability to build and maintain strong relationships, communicate effectively, and influence decision-makers. Creativity: Skilled in developing innovative solutions and activations based on customer and consumer insights. Business Acumen: Experienced in analyzing data to balance immediate business goals with long-term brand growth. Expertise: Strong background in project execution, with a solid understanding of performance marketing, social media, retail, and e-commerce. Confident and persuasive in presenting ideas. Ideally experience in budget management.

 

Life at adidas:

 

We have an optional “Sports Hour” every Thursday @ 11-12 and an annual fitness allowance.

We offer a performance related bonus, 30 days holiday, flexible bank holidays (swap up to 3 bank holidays per year for other days of leave), private health insurance &, generous employee discount, public gym & pool facilities.

 

To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

 

Please apply with an English version of your CV before our closing date of 2025-01-29