Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Global Field and Go To Market (GFM) team consists of Digital, Campaigns, Field, Partner, Services and Industry marketing globally at Workday, responsible for building fully integrated marketing plans to generate demand and accelerate pipeline in the markets we serve across the globe.

About the Role

As the Workday Marketplace Lead, you will are responsible for developing and implementing comprehensive marketing strategies to grow adoption of the Workday Marketplace. You will work closely with cross-functional teams to optimize the customer journey and increase conversion rates. You will build foundations and scale marketing programs with data-driven insights. You will evangelize those learnings through effective communications and story telling that advocates for the needs of our customers.

Key Responsibilities:

Strategy Development: Co-create and implement a robust integrated marketing strategy that aligns with our business goals, focusing on brand awareness, customer engagement

Campaigns: With support from your Workmates across Marketing, drive a multi-channel campaign strategy that spans the full funnel of brand, to demand, to advocacy. and lead generation.

Event Marketing: Partner across teams to deliver memorable event experiences that grow awareness and adoption of Workday Marketplace.

Content Marketing: Oversee the creation and distribution of valuable content tailored to Customers, Partners and/or Workmates to serve their distinct needs.

Collaboration: Champion marketplace business strategy, using strong communications skills to articulate how marketing efforts are aligned with marketplace strategy and the needs of our primary audiences: customers, partners and Workmates.

About You

 Basic Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

10+ years of experience in digital marketing, preferably in the SaaS or tech industry.

Proven track record of developing successful digital marketing campaigns.

Strong understanding of SEO, SEM, email marketing, and content marketing.

Proficiency with marketing automation tools and analytics platforms (e.g., Adobe Analytics, ContentSquare, etc.).

Other Qualifications:

Superior stakeholder management.

Excellent communication and project management skills.

Creative thinker with a data-driven mindset.  

Our Approach to Flexible Work
 

With Hybrid Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so we require employees to work three days a week in the office and two days at home. This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!