Collaborates with department leadership in the development and execution of the strategic plan for the workers’ compensation program growth, ensuring its alignment to the organizational vision. Assists in the marketing, referral development, and customer satisfaction efforts for the workers’ compensation program. Acts as a liaison between the practice, customers, Workers’ compensation community stakeholders, as well as plans events, and seeks out new business development opportunities through the utilization of data, dashboards and metrics. Plans, organizes, and directs the evaluation of new and existing business opportunities to grow market share, optimize revenue and achieve budgeted business development targets. Works closely in collaboration with supervisor for business development of workers’ compensation service lines and facilitating the strategic planning process prior to operational implementation. Contributes to the implementation of all growth strategies to develop, enhance and monitor relations between medical staff and referral sources.
As a key member of the Business Development team the Business Development Representative: Assists in the workers’ compensation marketing plan and strategic goals for the organization.Tracks and analyzes data and volume trends to grow new volumeDevelops, manages and monitors existing relationships and opportunity for further integrationUtilizes data specific strategies to grow practice presence in workers’ compensation.Performs in-depth client/prospect needs analysis resulting in full solutions proposals as neededAnalyzes all aspects of territory and accounts and identifies largest areas for improvement and implements strategies to capitalize on these opportunities.Develops and creates networking opportunities with referral sources and agencies within the communityNetworks and participates in community events and committees.Coordinates professional development opportunities and other community events.Prospects, identifies, contacts, and develops new and qualified customers/clients, focusing on attorneys, employers, and may include other referral sources.Develops and maintains service relationships with clients.Assists in the delivery of product solutions to meet the needs of prospects and customers.Identifies issues of referral accounts to assure complete satisfaction through all stages of the sales and delivery process. Manages relationships with clients to retain/renew existing business and add incremental business.Assist with implementation and development of specialty programs for referral development.Monitors satisfaction of patients, referral sources and other customers.Contribute to a culture within workers’ compensation that fosters a high performing team that are focused on the achievement of growth and profit objectives.Communicates plans and status to team and leadership.Reviews practice month end reports, to include but not limited to new patient counts by provider, revenues, and targeted service lines.Prepares monthly marketing reports and other marketing reports, as needed.Performs special projects as requested.Responsible for all other duties as assigned. Requirements
EDUCATION AND EXPERIENCE
Bachelor’s degree or commensurate experience.Minimum 3-5 years relevant experience in a consultative sales role, with additional core skills of communication, interpersonal relationships and negotiation Healthcare and sales experience preferred, with an understanding of managed care, reimbursement dynamics (payor strategy)SKILLS/ABILITIES
Ability to track, trend and understand data relevant to growth and opportunityDriven and self-motivated with the ability to perform at a high level working autonomously when neededUnderstanding of business data/outcomes and experience using data to support/refute hypotheses, build strategies and guide actionsTechnically literate with computer proficiency with Microsoft Office, CRM platform(s) and EMRsA client service mentality – you understand that we exist to support and deliver for the practices that are part of UMPPassion and infectious enthusiasm for the brand you representPHYSICAL DEMANDS
While performing the duties of this job, employee is regularly required to sit, stand, walk, reach with hands and arms, and to talk and hear. Employee may be occasionally required to climb or balance, stoop, kneel, or crouch. Employee must occasionally lift, push and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIORNMENT
Work may be fast-paced and intense at times. Interaction with others is constant and interruptions may occur. Schedule requires flexibility to occasionally include evenings, early mornings, and weekends.
The above describes the general content of and requirements for the performance of this position. It is not intended to be an all-inclusive statement of the duties, responsibilities, and requirements of the position.