WW E-commerce Strategist - Shopping Experience & Optimization Cupertino,California,United States Corporate Functions Summary Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Summary Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Digital Experience and Expansion team defines and evolves the strategic vision and end-to-end customer experience for apple.com, the Apple Store app, and global expansion of Apple’s online store. As part of the team, you’ll be focused on evolving our e-commerce strategy and initiatives and optimizing the current shopping experience for our hero products. You will work to innovate, elevate, and expand our online store and create best-in-class experiences for our customers. **Description** This role will build the strategic vision, innovate on new shopping experiences, and evolve the customer journey for Apple Store Online. Help us grow some of Apple Retail’s most significant product lines, overseeing the end-to-end planning and program management of numerous initiatives to create a cohesive shopping experience. You will: Optimize the performance of our existing e-commerce experience, develop multiyear business plans to drive growth and revenue targets, and cultivate strategic business priorities. Define how customers navigate, learn, shop, configure, and purchase products from apple.com, the Apple Store App, and other digital platforms. Be responsible for the commercial website performance of specific product lines and/or customer journeys. Continually optimize the customer’s shopping experience through data analysis, customer insights, A/B testing, and usability testing. Identify data-driven insights and synthesize conclusions into actionable recommendations. Author and present briefs and presentations to mobilize cross functional partners to support business priorities, opportunities, and performance improvements. Develop, manage, and socialize digital commerce initiatives from conception and ideation through prototyping and testing. Develop strong cross-functional relationships and communicate tailored updates and narratives to senior leadership. **Minimum Qualifications** + 5+ years of work experience, with 2+ years managing a product line or product category. + Experience in an e-commerce customer experience function. **Key Qualifications** **Preferred Qualifications** + Demonstrated success in growing a product line, product category, or business unit through data driven insights. + Exceptional communication, storytelling, and presentation skills. + Deep knowledge of e-commerce B2C industry - familiarity with shopping trends, consumer behavior, and/or conversion optimization. + Experience in any of the following: Customer journey design, category management, P&L management, e-commerce sales, and/or monthly payments. + Demonstrates Apple’s values of inclusion and diversity. + BA/BS degree, MBA a plus. **Education & Experience** **Additional Requirements** **Pay & Benefits** + At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. + Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) **Apple Footer** Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area. Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .