At HP, we believe in the power of ideas. Our ideas create technology that makes life better for everyone, everywhere. And we believe that ideas thrive best in a culture of teamwork. That is why everyone – in every function – is encouraged to develop, express and share their creativity to deliver better outcomes for our business.
We leverage our strong financial position to extend our leadership in traditional markets like PCs and Printers, and create exciting new markets with unique technologies across 3D Printing and Industrial Print. At HP Industrial Print, we are searching for a WW Install Base Segment Manager (B2B) to join Industrial Print Marketing team.
Responsibilities:
Foster a team culture that delivers bold ideas, creative thinking and the spirit of experimentation to address gaps in brand salience. Work relentlessly to address issues uncovered through VIA to create a harmonious and fulfilling team cultureEnsure campaign design, messaging, narratives etc., celebrate the Future of Work narrative and are fully compliant with Brand VisID.LTP and FY (H1 and H2) Planning for segment: Lead Cross-functional LTP planning process between GBU, PR, RMMs and other stakeholders. Deliver Marketing strategy, budget allocation, segment-level OGSMs and OKRs (the strategic plan must deliver against the 3R’s – Revenue, Relationship and Reputation). Work closely with RMMS to ensure the Marketing strategy drives the regional activation.Drive quarterly feedback and reporting loop between GBU, PR, WW Marketing and Regional Marketing for their specific segment.Impact Reputation for segment:Develop segment-level and IP-wide messaging within the context of FoW brand narrative. Ensure segment narrative contributes to One HP story-telling.Define our Reputation strategy – work with PR, social media, GBU, and Market Marketing teams to amplify our market presence. Craft Reputation amplification strategy specially designed to take full advantage of Tier 1 trade showsEnsure Segment value prop threads through segment content and sales enablement assets.Impact Revenue for segment:Establish processes for campaign content creation to support the strategy of “Tier 1 tradeshows as campaign anchor”. Alignment with GBU and Regional Marketing teams towards seamless, integrated activation plans across GBU, WW, PR, and Market Marketing teams.Deliver NPI launch and adoption campaign seamlessly integrating with GBU and GTM’s launch efforts.Impact Relationship for segment:Drive Install base engagement through activation of Dscoop user base to address brand salience gaps. Develop strategy for NPI adoption among the Install base. Maximize ROI through Dscoop Edge in partnership with GBU, PR and Regional Marketing. Develop narrative for Dscoop Edge conference.Capture insights to help uncover the dynamics of our customer journey and ensure deep understanding of our TAM. Work closely with IP strategy team to provide a comprehensive understanding of our market landscape.Ensure HP.com delivers to its full potential as a critical customer engagement point – SEO, A/B testing, high engagement pages, and form fills. Ensure seamless integration of campaign customer journey into HP.com. Drive cross-functional alignment: Quarterly content calendar/planning with GBU and Regional Marketing teamsSet up a reporting cadence to track progress and drive experimentation.Key stakeholders: GBU, Market Marketing teams and GTM teams
Interface/ Support: GBU, CBM, Strategy, Marketing COEs, brand team
Education And Experience Required
Degree in Marketing or related field.+10 years marketing experience.B2B segment experience desired.Experience in the Industrial Print market highly desired.Knowledge of digital, social and content marketing.Event Management experience.Strong project management skills.Written and oral communications skills, including negotiating, presenting, and influencing.Ability to interface effectively with all levels of management and functional disciplines, both within and outside HP.Pragmatic approach to managing crises – someone who always finds a way to “get it done.”Passionate, driven, dependable and transformational.Flexibility to travel domestically and globally – approximately 25%
Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.