Yield Manager – Join Groupon’s AOG (Ads on Groupon) Department
At Groupon, we’re a dynamic marketplace that helps customers discover new experiences while empowering local businesses to thrive. As part of our journey to innovate and drive performance, we’re seeking a dedicated Yield Manager to join our Ads on Groupon (AOG) team. This key role will support our global advertising products, optimizing revenue and shaping the future of our ad technology stack.
About the RoleAs a Yield Manager within the AOG department, you will play an integral role in the development and oversight of Groupon’s advertising products on an international scale. This position is ideal for a strategic thinker with expertise in yield management who is eager to make a direct impact on a fast-evolving platform. You will drive portfolio optimization, collaborate on strategic projects, and ensure our advertising channels reach their full potential.
What You’ll DoOptimize Ad Performance: Oversee daily monitoring and optimization of the entire ad portfolio to maximize yield and revenue.
Leverage Tools and Data: Use tools and dashboards to identify optimization opportunities and make data-driven decisions.
Data Collaboration and Reporting: Work closely with analysts on data control and portfolio performance reporting, translating insights into actionable strategies.
Operational and Project Support: Facilitate test implementations and zone setups, prioritizing and managing projects in partnership with the analytics team.
Strategic Planning and Revenue Forecasting: Develop forward-thinking strategies and forecasts to anticipate trends and position Groupon for growth.
Drive Monetization and Market Strategy: Implement revenue strategies, uncover monetization opportunities, and stay informed on industry trends and competitor activities to adjust tactics accordingly.
Ensure Compliance: Protect revenue by adhering to market regulations (GDPR, CMP) and best practices.
What We’re Looking ForExperience:
3-4 years of experience in yield management, with a strong background in:
Optimizing ad inventory across multiple channels (e.g., programmatic, direct sales).
Working with SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms).
Developing pricing strategies to balance market demand with inventory supply.
Managing relationships with ad tech partners and clients to enhance yield performance.
Conducting regular yield analysis to improve monetization and fill rates.
Technical Skills:
Proficiency with ad serving platforms like Google Ad Manager or Magnite.
Expertise in yield optimization tools (e.g., Tableau, Looker) and programmatic ad technology, including RTB and header bidding.
Advanced skills in Excel and data analysis tools for reporting and inventory management.
Soft Skills:
Strong written and verbal communication skills with a collaborative mindset for working across multiple teams.
High attention to detail, ensuring accurate analysis and compliance with standards and regulations.
Ability to work autonomously, handling tasks across multiple regions and maintaining efficiency.
What We OfferFast-paced, Growth-Oriented Environment: Join an international team that values innovation and supports professional development.
Performance-Driven Culture: Be part of a team that rewards results, empowers individuals, and fosters mutual respect.
Flexible Work Arrangement: Work in a hybrid model with two days in the office and three days remotely.
Impact and Autonomy: Make meaningful contributions to a company that balances resources and autonomy, where your work drives real change and growth.
Join Groupon and help us define the future of global advertising. Your expertise as a Yield Manager will not only shape our advertising platform but also create lasting value for our customers and business partners.
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.
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